Tuesday, November 26, 2019

The Civil War Essay Example

The Civil War Essay Example The Civil War Essay The Civil War Essay Essay Topic: Diary Of a Madman Many historians agree that the Harpers Ferry raid was to the Civil War what the Boston Massacre had been to the American Revolution. They were both incendiary events. Defenders of the union generally condemned Brown and called the raid the work of a madman. Everywhere the threat of slave insurrections fed fears, and the uproar strengthened the hand of secessionists who argued that the South needed to rid itself of northern influence. The eventual view in the living North that John Brown was a martyr, combined with the abhorrence of Brown by the masses in the South showed that a Civil War was imminent. The North and the South had an ideological difference about the practice of slavery. What the North considered incorrigibly evil, the South considered a positive good. The conflict between the North and the South sprung from the slavery issue and men like John Brown were part of the causes of the war. To his men and to Frederick Douglass, Brown made clear that he intended nothing les s than to provoke a slave insurrection. All evidence points to that motive. Brown constantly warned his conspirators that such a raid might fail; yet even in failure he hoped a sectional crisis would unfold leading to the destruction of slavery. Browns contradicting statements has provoked speculation over the man and his hidden motives. Some saw Brown as an insurrectionist, others as a self-deluded martyr, and still others as insane. (Document A) The way Brown conducted the raid was disappointing to many intellectuals in the North, as they saw that violence was not the answer to the slavery question. However, men like the transcendentalist Henry David Thoreau, (Document B)s saw Browns raid as a confirmation of the living Norths commitment to the egalitarian roots of the new nation.

Friday, November 22, 2019

How To Prove The ROI Of Getting Organized [Backed By Science]

How To Prove The ROI Of Getting Organized [Backed By Science] Here are three facts  I know to be 100% certain: Marketers who document their plan are 538% more successful than those who don’t. Marketers who document their processes are 466% more successful than those who don’t. Marketers who set goals are 429% more successful than those who don’t. ^^^ I don’t know what that sounds like to you. But to me†¦ it sounds like literal data proves that: Marketers who proactively organize  the ways in which they will be  successful are actually more successful  than marketers who don’t organize their plans, processes, and goals. So to answer the question the title of this article hints at, let me pose another†¦ is there value in being successful? Just saying. If that’s just not enough for you, let’s breakdown the symptoms the lack of solid organization cause and explore how you’ll solve those pains by getting organized. This information is handy when: You need to prove to your boss that it’s worth your time and investment to implement new tools and processes to get organized. Your team needs some reassurance that while change is difficult, that after implementing new organizational procedures that their lives will actually be way easier- proven by science. You need a kick in the pants to get organized now†¦ because every day you spend frustrated by disorganization is another wasted opportunity. You’ve got this! So let’s explore, shall we? ;) How To Prove The ROI Of Getting Organized (Backed By Science)You Literally  Don’t Have To Work As Hard When You’re Organized (This Is A Really  Good Thing) Disorganization in your marketing operations causes extreme frustration. Frustration  is a feeling of anger or annoyance caused by being unable to do something, according to Merriam-Webster dictionary. I thought it was interesting to read the example sentence Merriam-Webster used to define frustration  because it applies all too well to the topic of disorganized marketing: These bureaucratic delays have been causing us a lot of frustration. Hm. ^^^ I’m sure you’ve been there. A study from the US National Library of Medicine National Institutes of Health aimed to understand how frustration impacted brain activity while participants executed tasks they knew really well. The result? It takes increased attentional effort  to complete well-learnt tasks when you’re frustrated. Therefore, if being disorganized causes you to feel frustrated, you’re likely to experience more stress and expend more mental energy to complete your work. In short, you have to work harder when you’re frustrated.  It slows you down, shatters productivity, and destroys your efficiency. Value of being organized: You spend less mental energy to complete your work. That means you save time. You can calculate the actual value with the following formula: (time spent completing task while frustrated Ãâ€" hourly wage) (time spent completing task normally Ãâ€" hourly wage) = # hours productivity and # money saved from being organized For example, if you’re writing a webinar script, your calculation may look something like this: (16 hours writing script while frustrated Ãâ€" $30 hourly wage) (10 hours writing script normally Ãâ€" $30 hourly wage) = 6 hours of productivity and $180 saved from being organized Use a tool like Toggl to track your time. Then log it in the spreadsheet that complements this article. ^^^ That’s nerd-ville. But if you need legit calculations to back up why you need to change now, knowing the numbers will help your case. Now†¦ how can you solve the frustration caused by disorganization? Since I picked on â€Å"bureaucratic delays† as a cause of frustration, next up is†¦ Recommended Reading: How to Effectively Measure Marketing ROI With Google Analytics and a Simple Formula Science Proves That Setting Deadlines Helps You Actually  Complete Tasks On Time Deadline  is a date or time before which something must be done, again, according to Merriam-Webster dictionary. Researchers at MIT conducted a study on procrastination, deadlines, and precommitment. Essentially, they wanted to know if incremental deadlines would help projects be completed on time rather than at the last minute (or not at all). That study found self-imposed deadlines aren’t as effective as externally-imposed, evenly-spaced deadlines. So. People are scientifically proven to be more effective when larger â€Å"projects† are broken down and assigned to them as deadlines over time. ^^^ Yep. People work better when they’re told what to do and when to have it done. So†¦ to summarize†¦ psychology suggests: Being organized enough to plan your workflows and delegate task deadlines will help you complete projects on time. Being organized enough to plan your workflows and delegate task deadlines will help you completeWhat are some best practices for assigning deadlines? ^^^ I thought you’d never ask. ;) Break down all of the work to be done for a piece of content in a chronological list.  For example, consider everything you need to do to plan, write, and publish a white paper from beginning to end. Eliminate all unnecessary tasks from the list.  Andrew S. Grove, former CEO at Intel, suggests targeting a specific number of tasks to remove from your workflow can help you reduce your workload by 30-50%. Remove tasks that fall into other workflows, exist for bureaucratic/approval purposes, and are outdated. Decide who will complete each of those tasks.  You’re thinking of one name per task here- because the moment you delegate one task to two people is the moment each points fingers at the other to complete the work (or†¦ push blame on the other when the work never gets completed). Figure out when the last task in the workflow needs to be done.  In marketing lingo, you can think of this as # of days before publish.  For example, if you need a blog post to be 100% complete two weeks before it publishes, the last task in the workflow needs to be done 14 days before the publish date. Now you know the second-to-last task needs to be completed 15 days before publish, the third-to-last task 16 days before publish, and all the way up the list to the very first task so you’ll know exactly when to begin the workflow. Through this process, you’ve organized: The workflow for a specific piece of content so no detail gets missed. Accountability for each task within the workflow so you can efficiently assign the work among your team. When every task needs to be completed so, as a collective project, the content is completed on time, thereby crushing your deadline. You can follow this simple process to organize realistic workflows for everything you do: white papers, blog posts, emails, courses, and beyond. And, in the grand scheme of things, you’ve used psychology to influence your team to complete their work on time so you, as a collective marketing team, nail every deadline for every piece and for every campaign. win-win-win Value of being organized: You will hit deadlines while removing 30-50% of your workload, thus giving you the ability to complete projects faster and more efficiently than ever before.You can calculate the value of organizing your workflows and deadlines with the following formulas: (total time spent completing tasks that were removed from the workflow) Ãâ€" hourly wage = # hours productivity and # money saved from being organized For example, if you’re writing a blog post, your calculation may look something like this: (1 hour approving idea + 30 minutes outline peer review + 30 minutes social media graphic review + 1 hour writing email) Ãâ€" $30 hourly wage = 3 hours of productivity and $90 saved from being organized Since you’ll also be able to work through projects faster and more efficiently, you may even want to communicate that value, too. While certain tasks may require less time than one day to be completed, typical waterfall workflows mean allocating a day per task to allow your team members flexibility in their daily schedules to complete the work: # days to complete workflow before task reduction (total # tasks removed from the workflow) = # days to complete the organized workflow For example, this is what that may look like for your blog post: 10 days to complete workflow before task reduction (1 +1 +1 +1 total tasks removed from the workflow) = 6 days to complete the organized workflow ^^^ This illustrates you’ll move faster to ship the same projects, which means you can take on more work all while hitting your deadlines. If You’re Persistent, You’ll Get It. If You’re Consistent, You’ll Keep It. Tony Robbins once said†¦ It’s not what we do once in a while that shapes our lives. It’s what we do consistently. It’s not what we do once in a while that shapes our lives. It’s what we do consistently.Yeah, that’s a nice quip. But. ^^^ That quote holds water as far as science is concerned. Researchers wondered if commitment would be an effective way to promote proenvironmental behaviors. They discovered for early behavioral success that: [†¦] commitment alone [†¦] and commitment plus another treatment (e.g., feedback, incentives, persuasive messages, [†¦]) were significantly more effective than control groups. That means if you commit to something, you’re likely to be successful at it. Go figure. And, that means if you commit to something AND communicate during that commitment, you’re even more likely to be successful. Consider that when you make a behavioral change in your marketing team†¦ The study goes on to elaborate: [†¦] both commitment only and commitment plus another treatment yielded sustained behavior change. That means commitment leads to long-term behavior change, therefore, long-term success. So. If you’re persistent right away, you’ll get it. If you’re consistent with that commitment, you’ll keep it. As a marketer, you likely hear all too often that â€Å"Consistency is key to success!† Well, for you to get organized personally, science proves that’s true. And, as far as your marketing’s results go, consistency is a major driver of success, too. Consider this†¦ A website with zero pages will get zero visitors. That means zero page views, zero email subscribers, and†¦ zero customers. A website with a couple pages may get visitors. That means a few page views, a couple subscribers, and maybe some customers. A website with 10 thousand pages will get thousands of visitors, thousands of email subscribers, and hundreds of customers. ^^^ If that sounds bizarre†¦ or you don’t believe me†¦ I know those three bullets to be 100% true because they are precisely what happened here at . Back in 2013, this is what traffic looked like at because we started with just a few web pages and blog posts. No one knew who we were or the pains could solve for them: launched September 23, 2013. A big spike! Followed by actual days of zero page views. wah-wah This is ’s traffic recently: That didn’t happen over night. A commitment to publishing at least  two blog posts every single week since 2013  gave us: Opportunities to test  various topics and angles to understand what our audience would be interested in. The option of failure.  It’s not possible for every piece to be a winner. But that gave us so many ways to learn what not to do, so we could improve everything we should do  moving forward. Thousands of keywords to rank on.  When every blog post targets a keyword, every search brings new traffic. Organic search accounts for 69% of our traffic, which wouldn’t be possible if we didn’t consistently publish content strategically targeted at ranking for terms our audience uses. ^^^ That last one is crucial to our success as a marketing team here at . Imagine if only published one blog post per month targeting a keyword that would bring in 1,000 search results. Since September 2013, that would mean we’d have only published something like 55 blog posts resulting in 55,000 page views of monthly recurring traffic. ^^^ That would suck. And it wouldn’t be the more than 1.5 million page views the website pulls in every month today. Instead, consistently publishing at least two blog posts since 2013 (and frequently more now because we know publishing consistently works), gives us steady, long-term results that look something like this: It’s not easy. I fully remember late nights on Sundays and Tuesdays to make damn sure we published first thing Monday and Wednesday mornings. We were committed. It had to happen no matter what. But. We got better at it. Getting organized, creating workflows, and setting goals helped us commit to producing content that produces results. Value of being organized: Commitment and consistency make your goals reality.You can calculate how organizing your commitment to consistency impacts your marketing’s success with this formula: (total # of pieces to publish when committed to consistency) (total # of pieces published today without commitment to consistency) Ãâ€" (total anticipated # goal volume) = # of goal increase from being organized Since the example involves blog posts, this is what the formula may look like for us as an example: (9 blog posts to publish per month when committed to consistency) (1 blog post published per month without commitment to consistency) Ãâ€" (1,000 new search results per blog post) = 8,000 pageview increase each month from being organized. ^^^ Now, that formula is the most simplistic it can be. You’ll tweak it according to your own goals. The point here is that organizing your commitment to publishing consistently will dramatically boost your marketing’s results. What Is Being Organized Worth To You? Just by running through the frameworks with the examples in this article, being organized would: Give you 6 hours of productivity and save $180 on every white paper you’d produce moving forward. Free up 3 hours of productivity and save $90 on every blog post you’ll write in the future. Boost your recurring monthly pageviews by 8,000. Being organized eliminates frustration, reduces your overall workload, and boosts your results. If you’re ready to organize all of your marketing- including blog posts, email marketing, social media campaigns, and everything content- in one place, now’s the perfect time to check out . is the only marketing management platform that brings everything you’re working on in one visual calendar. It helps you see everything your team is working on at a glance. So go ahead and see what getting organized will do for you! Request your free, customized demo with a expert! Or†¦ Start your free 14-day trial right now. You’ve got this!

Thursday, November 21, 2019

Entreprenuership Report Essay Example | Topics and Well Written Essays - 2000 words

Entreprenuership Report - Essay Example The marketing department determines the patterns of demand in the market. This therefore informs the production in order set an appropriate supply for the products in the market. The report below discusses the process of introducing a new product in an already existing market. In doing this, the report includes an extensive situational analysis, resource allocation, marketing, distribution among other essential operations that will help secure a substantial market for the new product. Introducing a new product in an already existing and active market requires the consideration of various features of both the market and the new product. Marketing refers to a management function concerned with the determination, anticipation and satisfaction of the market demand. An appropriate marketing department should earn a product whether old or new a substantial size of the market capable of achieving the product profitability. Among the key factors considered in the market research, include the name of the product, the price that must consider the cost of doing business and the profitability among other essential features of the market (Parente, 2005). Marketing is an essential department in the introduction of the new product; the marketing team must carry out effective market researches and market analysis in order to determine all the factors that will influence the demand for the new product. This way, it advises other essential department in the company such as the pro duction department on the quantity of products and the features to incorporate in such products in order for the products to gain profitability desired. United Kingdom is a developed economy; this implies that the people have a higher purchasing power. The smart TV market can therefore sustain yet a new product, which will compete effectively against the many other products currently in the market. However, such a market makes informed

Tuesday, November 19, 2019

BOOKKEEPING SERVICES Small Business Plan Assignment

BOOKKEEPING SERVICES Small Business Plan - Assignment Example The small businesses usually appoint accounting firms for maintaining financial transactions of their business operations effectively and in a cost effective manner. Table of Contents Executive Summary 2 History 4 Description of the Business (Bookkeeping Services) 4 Definition of the Market 5 Description of Product or Services 6 Management Structure 7 Objectives and Goals 7 Financial Data 8 References 9 History ‘Accuracy’ is a small and one-person owned business which operates under a ‘Certified Public Accountant’ (CPA) in Los Angeles, United States of America (U.S.A). The firm usually offers tax accounting as well as management accounting services for small business firms. The firm in its initial stage of the commencement of its business generally rendered tax services to small business firms. Later on, the business offered management and cost accounting services as well. Additionally, the business also started offering QuickBook services on acquiring Quick Books Pro Advisor certification. These are the various services which are offered by the firm to small business firms. ... The CPA has planned to expand the business operations of the firm dealing with its bookkeeping services for small businesses. In this regard, investment is required to be made in marketing and staffing process in order to develop the bookkeeping business in an appropriate manner. The business plan has been formulated with the intention of identifying and implementing appropriate strategies required for the expansion of the firm’s business. Description of the Business (Bookkeeping Services) The expanded business of the firm will offer bookkeeping services for small businesses. Bookkeeping is an approach of recording financial transactions of business operations on a daily basis. Small businesses with bookkeeping services will be able to maintain their daily business transactions in an accurate, comprehensive as well as up-to- date fashion (E-conomic UK, 2013). In this respect, bookkeeping services that will be offered by the firm to its clientele will ensure that their financia l transactions are managed accurately and in the most efficient manner. The firm will offer bookkeeping services to small businesses under the supervision of the CPA. The bookkeeping services will be offered at an affordable rate to its clientele. Employees or staff will be hired which will entail undergraduate students to act as bookkeeper. Additionally, a graduate student will be appointed who will be entrusted with the task of managing the activities or operations of the bookkeeping segments. Definition of the Market The firm operates in the market segments of the US where there is a huge demand for bookkeeping service providers as large number of small businesses are significantly involved in appointing accounting and bookkeeping firms with the objective of saving time as

Saturday, November 16, 2019

The microeconomics of the Video game industry Essay Example for Free

The microeconomics of the Video game industry Essay The Microeconomics of the Video Game Industry Video games have been around for years with many different types of consoles and games. The video game industry has grown into a $20 billion dollar industry over the past ten years, and it only shows signs of growing larger in the years to come. In the United States alone, the market has grown considerably where 60% of all Americans play video games, 40% are women, and 60% of all gamers are between the ages of 25 through 44 years old (games-advertising. com). According to an article on Gamespot. com, analysts estimate that the video game category will have about 50 to 55 more square feet of shelve space in Best Buy by the year 2007. The video game market is an oligopoly with only a few companies competing within the market. The Big Three companies in the video game industrys oligopoly are Microsoft, Nintendo, and Sony. Microsofts Xbox 360, Nintendos Wii, and Sonys Playstation 3 all sell similar products and contend for consumers dollars. Each firm closely watches the moves of the other companies when considering pricing, technology, and marketing of the games. They also compete with each other to gain exclusive licenses to game software so they can offer console exclusive games. Price wars are common in the video game industry. In the United States, Microsofts Xbox 360 premium edition was released at $399. 99 in November 2005. Sony recently launched their Playstation 3 at a price of $599. 99. Nintendo released their system, Wii, at the low price of $249. 99. In addition, Microsoft and Sony are selling their video games for $60 while Nintendo is selling their video games for $50. Nintendo definitely has the advantage in the video game industrys price wars. In the video game industry, the demand is usually high, but the supply is low, which creates a shortage. This happens during the launch of new consoles. For example, when Microsofts Xbox 360 was to be released on November 22, 2005, they only had a limited number per store. The total number of consoles released in North America that day was 400,000 units. Stores immediately sold out the day the Xbox 360 came out. According to Wikipedia. org, Microsoft was not able to supply enough systems to meet initial consumer demand in Europe or North America. Many potential customers were not able to purchase a console at launch and the lack of availability led to Xbox 360 bundles selling on eBay at grossly inflated prices, with some auctions exceeding $6,000. It was reported that 40,000 units appeared on eBay during the initial month of release, which would mean that 10% of the total supply was resold. By years end, Microsoft had sold 1. 5 million units; including 900,000 in North America, 500,000 in Europe, and 100,000 in Japan. Another example of this tactic being used is with the release of Nintendos Wii. A total of four million Wii consoles were to be released worldwide with the majority of that number going to North America alone. On November 19 of this year, the consoles sold out immediately. Some stores passed out cards for the console to people who were in line the night before. Circuit City had people camping out early in the day, but gave out tickets to people later in the evening. They even had a sign that stated they only had thirty Nintendo Wiis, yet people were still hopeful and stubbornly stood in line. Sonys Playstation 3 was released on November 17, 2006 with an even shorter supply than the Nintendo Wii; some consumers camped outside of the stores for days to get a console. The demands for these consoles were at a high. Sony also only had 400,000 consoles at launch (telegraph. co. uk). The consoles sold out only minutes after its launch (statesman. com). It is important to mention that the video game industry is an example of a razor and blades business model. This means that the companies take a loss on their consoles and make up for the loss with a profit on their video games and game accessories (Wikipedia. org). For example, Microsoft invested 4 billion dollars into their first console, the Xbox in 2000. Microsoft knew that they were not going to be profitable until at least three years, but they did not make a profit until after 5 years. They did not make this profit until the release of their exclusive game, Halo2, released in December of 2005 (Wikipedia. org). The video game industry can also be sited for having a direct relationship with other industries. As stated at ESA. com, about $73 million in high definition television sales (HDTV) can be directly attributed to sales of the Xbox 360 game console. Microsoft does not own any HDTV manufacturing companies, but they do spur the sales of these companies. On the other hand, Sony is using Blu-ray technology in their Playstation 3 because they are one of the nine founders of the Blu-ray Disk Association and are trying to promote Blu-ray technology (Wikipedia.org). Video game software is also being utilized in the medical and defense fields to simulate the conditions for training purposes (ESA. com). The Video game industry has had a major impact on the economy of the United States. The industry is constantly growing and shows signs of major growth in the future. The industry is always changing and is very dynamic. Nevertheless, the competition in this industry is always interesting to watch. Works Cited Blu-ray Disc Association 23 Nov. 2006 Gaming Demographics: Gaming is An Adult Thing. Games-Advertising Feldman, Curt. Game Drives Growth, New Retail Strategy. GameSpot News 16 Jun. 2005 Razor and blades business model 17 Nov. 2006 The economics of a video game craze 17 Nov. 2006 Xbox 19 Nov. 2006 Xbox 360 21 Nov. 2006 Xbox 360 launch down to 400,000 units? 8 Nov. 2005 http://www. joystiq. com/2005/11/08/xbox-360-launch-down-to-400-000-units/ Violence erupts as video game war is declared with US release of PS3 18 Nov. 2006 Video Games: Serious Business for Americas Economy.

Thursday, November 14, 2019

The Problem of Global Warming Essay -- Greenhouse Effect Climate Chan

The Problem of Global Warming Imagine you are placed into the future. The year is 2100. You begin to live in this new world. You hear about huge storms over much of the USA that cause severe damage and flooding. San Francisco, New York City, New Orleans, Seattle, and Miami all experience major flooding from the ocean level having risen so high. Thousands and thousands of people perish each summer across the USA alone—hundreds die in Chicago as the temperature soars to 100 for 2 weeks straight. No, this isn’t total fantasy. These events all could occur. All of them could result from one thing—global warming. Global warming is a huge problem with many consequences that people don’t realize could occur. If we work together, though, we can stop them from happening. In this essay, I’ll tell you about global warming, its causes, and what we can do to help stop it. First, global warming is fairly new--the talk of this problem is fairly recent, and so is the problem itself. For example, according to â€Å"Why Files,† from the University of Wisconsin website, â€Å"the global warming debate first heated up in the late 1980’s.† When you look at the attached graph, from â€Å"Meteorology Today,† you can see that temperatures have simply soared in the past century, especially in the last 25-30 years. Due to dramatic increasing, global warming has become a very large problem as of the last few years. Temperatures have really increased. According to NOAA, the second warmest year on record in the world was 2001. In a â€Å"Why Files† report on global warming, it is said that â€Å"the 10 warmest years in the 150-year history of recorded temperatures have all occurred since 1983.† This means that 10 of the last 21 years have been in the list of the top 10 warmest years since record keeping began. So as you can see, the world is heating up. In the Europe heat wave of 2003, London reaches 100 degrees Fahrenheit for the first time EVER, and in France alone, nearly 30,000 people died. And recently in Antarctica, grass was actually seen! According to the Green Car Congress website, â€Å"scientists have reported that broad areas of grass are now forming turf where there were once ice-sheets and glaciers.† Never before was grass seen there Now, where are all of these s izzling temperatures coming from? In other words, why is the world warming? Global warming is occurring because of the EXPANS... ...son can’t stop global warming—we need to group together as a whole to try to help prevent it. The more people informed about global warming, the better. Now you understand about global warming, tis causes, its harmful effects, and what we can do to help stop it. I encourage you to join me by informing people about global warming, and trying to help put a stop to it. Works Cited â€Å"Heating Season.† The Why Files. Ahrens, Donald C. â€Å"Climate Change.† Meteorology Today. Keith Dodson. Pacific Grove. Brooks/Cole, 2003. 520-544 â€Å"Grass Growing†¦In Antarctica.† Green Car Congress. â€Å"Global Warming-Frequently Asked Questions.† National Oceanic and Atmospheric Administration. â€Å"Tropical Deforestation-Deforestation and the Global Carbon Cycle.† NASA Earth Observatory. â€Å"Global Warming-Emissions-Individual.† U.S. Environmental Protection Agency. â€Å"Causes of Global Warming.† EcoBridge. â€Å"Global Warming-Potential Effects of Global Warming.† NASA Earth Observatory. â€Å"Consequences of Global Warming.† Natural Resources Defense Council. â€Å"Heat Waves and Climate Change: Fact Sheet.† Harvard Medicine. â€Å"How to Fight Global Warming.† Natural Resources Defense Council.

Monday, November 11, 2019

Wall Street

How far will you go to be successful? How far will you go to win? Nothing can illustrate the lengths that a person is willing to take just to profit than in the cutthroat world of stocks. And no place in the world is more ruthless than Wall Street. Wall Street (Stone, 1987) takes its viewers to a behind-the-scenes look at this place in the world where people live and feed on stocks. The entirety of the film tackles a lot of moral conflicts that are involved in the business dealings done within the movie. This is Oliver Stone’s criticism of the mentality of the people who utilized illegal means just to get the biggest profit in the quickest time. Stone criticism not only targeted the corporate raiders whose practices were being exposed in the insider trading scandal in the 1980s, but it was a critique on the quick-buck culture that was prevalent then and even at this time. THE PLOT The plot is traditional and formulaic. A young hotshot, wanting to be successful, gets the opportunity when his persistence pays off as he is hired by a famous veteran. The rookie takes on the job albeit the discovery of the illegalities of the methods. He gets the perks and the movie shows its audience the grandiose rewards he gets. When a conflict of interest arises, he goes against the veteran. He loses everything yet he gets his payback. This has been a formula for a number of movies, and Wall Street is no exception. The young, idealistic hotshot here is Bud Fox, played by Charlie Sheen. He is a stockbroker for a lesser-known Wall Street firm. The hotshot is a dreamer. In one scene in the movie where he just lost a lot of money because of a client, he utters that he dreams of being on the other side of the call sometimes. In subsequent scenes too, it can be observed that Bud does not dream of being a stockbroker forever. To achieve that dream, he constantly calls the office of his hero for a chance of getting an audience and ultimately, impressing him to gain employment under his hero’s wing. The veteran, excessively rich and wealthy, and the movie protagonist’s hero is Gordon Gekko. This role led Michael Douglas to garnering an Academy Award of Lead Performance by an Actor. He is indeed truly worthy of the award as he portrayed the cold and vicious yet in some way appealing Gekko to the hilt. Gekko represents the ultimate corporate raider, the Wall Street shark who buys and closes down companies under their noses for his profit. Yet his methods, though disagreeable, are effective and masterfully justified as evidenced by his Greed is good speech in the movie (to be discussed later). On Gekko’s birthday, Bud shows up in Gekko’s office with a box of Davidoff cigars as a present and a bribe to finally get the opportunity he has been waiting for. Desperate to impress Gekko, Bud blurts out insider information that his father Carl (played by Martin Sheen, Charlie’s real-life father) revealed to him about BlueStar airlines. Carl works for BlueStar and also serves as a union leader there. When Gekko profits out of Bud’s tip, he saw something in the kid that he liked. He saw the killer instinct, the will and determination to do whatever it takes to succeed. He saw a bit of himself in Bud, as he revealed later on in the movie. He then employs Bud to work for him but not as an ordinary broker. He asks Bud to spy on his competition and other illegal acts. At first, Bud hesitates but he eventually agrees. He is rewarded with his works, and not without extravagance. Bud enjoys the luxurious life that his work with Gekko provided for him. The main conflict of the film arises when Bud decides to make BlueStar competitive. Bud enthusiastically pushes forward his proposals to Gekko. Gekko, on the other hand, agrees with the proposals armed with contrasting intentions compared to that of Bud’s. When Gekko and Bud present their plan to BlueStar representatives, including Carl, Carl voices out his opposition as he sees behind the guise that Gekko puts on. Yet, Bud remains to be sold by Gekko’s deception. It did not take much time before Bud realizes what Gekko’s plan really is. When Bud learns that Gekko plans to sell the hangars and planes, he confronts Gekko. When asked why he was wrecking BlueStar, Gekko answers, â€Å"Because it’s wreckable.† From there, Bud sets off a plan to save BlueStar. Eventually they do but not without consequences. Bud is arrested for illegal insider trading by the SEC. Still, he manages to get payback as he lures Gekko into a trap and thus managing to record Gekko’s confession of guilt on tape. The film ends with Bud walking on the steps of a courthouse on his way to his sentencing. ISSUES The Quick-Buck mentality vs. Hard Work and Fair Play Wall Street can be likened to a battle of two fathers over the moral consciousness of a son. This is not the only movie where Stone used this concept. His Vietnam War movie Platoon also shares this conflict (where Charlie Sheen also portrays the role of the â€Å"son† torn between two fathers, one good and another evil). In Wall Street, Carl Fox and Gordon Gekko represent the two opposing sides in the contest over the moral beliefs of Bud Fox, the â€Å"son†. Gekko represents the cutthroat businessman who resorts to all means to gain the biggest profit in the easiest way. He does so through illegal means but not without justification. The list of his reasons is not uncommon and yet is still popularly used even up to these times to justify wrongdoings. These include excuses like â€Å"Everybody does it†, â€Å"There’s something in this for everybody†, â€Å"Nobody gets hurt†, â€Å"As long as we don’t get caught†, etc. This promotes dishonesty in business dealings. But as shown by Gekko, it is this type of people who get to be on top of the hill. The ruthless, the cunning, or the relentless are the ones who succeed and eat up those who strive to compete in the merciless world of business. The implication of the justifications Gekko provides for his actions can be summed up in the common adage, saying that â€Å"if you can’t beat them, join them†. Surely, there are other people in the real world that are similar in nature to Gekko, people who become extremely successful using unethical methods. Competing with these people is one Herculean task to surmount. Thus, there are those who give up on competing with such sharks on ethical grounds and are consequently influenced to follow their lead. In today’s world, it is not surprising to find people like Gekko and the quick-buck mentality that they adhere to, where they prioritize profit over anything else including morals and services to their clients. On the other hand, Carl Fox represents the people who advocate hard work and honesty in business dealings. Carl Fox is not the only character in the film that adheres to such philosophy. One superior of Bud in the Wall Street firm stated, in one of the earlier scenes, that â€Å"good things sometimes take time.† He cites IBM and Hilton as examples. This is a direct contrast to Gekko’s impatient and short-term approach towards business. Success, via the ethical way, takes time. But eventually it will come to those who work hard and remain ethical in their ways. This kind of thinking seems to be overshadowed by the prevalent success of the Gekko-like businessmen. Despite that, there are those who remain stern to keeping their methods unstained by illegalities. They preach that hard work will reap its benefits but it takes time. Gekko scoffs at this conception citing his father as an example of a hardworking man who worked all his life and died of mediocrity. In the present day, there are those who steadfastly hold on to this principle despite all the satirical points made against their cause. Bud Fox in the movie represents the â€Å"son† torn between two fathers, namely Gekko and Carl. He is the student confused on which school of thought to pursue, the quick-buck or fair play. This is actually a mirror of today’s world. Stone intended this movie to reflect the rugged financial wheeling and dealing that is actually happening, especially at the time when the movie was made. The playing field is so dominated by players who have regard profit, wealth and winning above any other consideration. What Bud Fox represents is the individual player who is given a choice on which side to choose, the cunning majority or the blue-collar minority. Stone’s message is a dark warning for those who follow Gekko’s way. As one of Bud’s bosses says it, â€Å"Enjoy it while it lasts, because it never does.† The film ends with both Fox and Gekko getting prosecuted. They may enjoy the riches brought about by their illegal actions but time will come when their misdoings will collect their due. Meanwhile, those who do not heed the call of the â€Å"easy money† are bound to have no worries of retribution. Greed is good? The highlight of the film, what significantly won Michael Douglas his Oscar for Acting, is the scene where he delivers the Greed is Good speech. Such conception was the popular mindset (and alibi) for the profit-obsessed culture in the 1980s market that Stone was criticizing. By this scene, Stone shows his viewers the kind of eloquence and guts that people like Gekko have in defending the actions they do. This scene masterfully and powerfully provides that illustration. Gekko’s claims, amazingly delivered by Douglas, provide a chill to the spine of viewers as it shows just how ruthless and yet appealingly logical Gekko is. He delivers the speech with such composure and bravado that merits cheers and jubilation among his audience and silences his detractors despite the obvious disreputability of his catchphrase. The setting here is that Gekko is trying to take over a company, Teldar Paper. In a shareholders meeting of such company, company management oppose such planned take over by Gekko mainly because of Gekko’s reputation as a company raider. Gekko, on the other hand, rebuffs this voiced out opposition with this grand speech, provided here in part: The point is, ladies and gentlemen: Greed, for lack of a better word, is good. Greed is right; greed works. Greed clarifies, cuts through, and captures the essence of the evolutionary spirit. Greed, in all of its forms, greed for life, for money, for love, knowledge – has marked the upward surge of mankind and greed, you mark my words – will save not only Teldar Paper but that other malfunctioning corporation called the USA. At first look, he may have a point. As evidenced by the acceptance of his audience, it seems as though Gekko has indeed made a very convincing statement. All development can be traced to man’s insatiable hunger for life, money, love, knowledge, etc. as noted by Gekko. It is seemingly logical to think that greed is the driving force behind every single successful venture of man. If that is so, then it is just right to teach people to be greedy. Right? If this was the case, then the movie should have ended with a decisive statement that Gekko never gets caught. But Stone had a different view. Stone included this speech in the movie to showcase up to what absurd lengths people like Gekko go to in order to twist the facts and values long-cherished by society just to justify their cause and actions. Greed is wanting in excess of something that is never meant to be one’s own. It is an excessive desire to possess more than one needs or deserves. Anything in excess is wrong and can never be good, as declared in Nicomachean ethics. This just proves how twisted Gekko and his kind are. They turn something innately bad to something good just to satisfy their inner selves that there is nothing wrong with what they are doing. They are blinded by their greed on what is truly wrong and write. Greed overcomes them. The desire for winning the deal is more dominant than observing ethics. Even the rewards of money and luxurious living are never enough if one is overrun by greed. In the movie, Gekko and Bud are enjoying the luxurious life yet the audience never gets to examine the splendor of their riches as these are only shown in passing. Such is the life dedicated to greed. It doesn’t give room to gloat in the rewards because it constantly seeks more. The concept of enough eludes them. When Bud confronts Gekko of how much is enough, Gekko struggles to answer. Greed does that to a person. Greed corrupts. Too much of anything corrupts to a point where the boundaries between right and wrong are breached just to temporarily satisfy and insatiable appetite for winning the deal. Greed twists the morality of a person. It changes the priorities of a person involved, in a deal; greed is self-serving instead of serving what the deal embodies, which is the people that will benefit from it. It is this moral corruption that Stone exposes through this movie, the moral corruption brought about by wealth and greed. The legal corruption is only set as a backdrop amidst the crisis in morality that the protagonist of the film is going through. CONCLUSION Oliver Stone’s main message in this film is that the ways of the wicked will ultimately fail. He concludes the movie by Gekko getting caught on tape with a confession of his illegal acts after he falls for a trap set by Bud and the SEC. Bud is also indicted for the things he did while employed by Gekko. The last scene shows him walking towards his sentencing. This ending can be classified as a traditional one. It gives the viewers the old impression that â€Å"good† ultimately triumphs over â€Å"evil†. If the movie happened in reality though, there would have been a very different ending. There is one observable major flaw in the movie. One can only speculate on the reasons why such flaw can be bypassed by Stone (either corporate pressure to leave a good ending or it’s a pun to the romanticism of movies). If Gekko is such a cold, calculating and cunning man, it is highly doubtful whether he would let himself be trapped by such methods. It is more doubtful if he would allow himself to be seen with Bud after Bud was unceremoniously arrested. It is also unlikely that Gekko would not anticipate a wire on Bud when they met near the end of the movie. In summation, the ending is highly doubtful. The relevance of such obvious flaw is that it leaves its viewers (at least, those who recognized such flaw) with no hope of romanticist ideals that such a conflict can be resolved easily. In today’s world, there are a number of Gekko’s around. The flaw of the movie makes viewers realize that a number of Gekko’s out there do exist and are left unscathed and undetected (maybe even untouchable). It is then left to the viewer what to do with such fact of life. Surrounded by sharks and unethical financial players, the present financial manager is faced with a choice, the Gekko-way or the hard way. The movie ends with an easy resolution promoting an ideal situation where the â€Å"bad† guys fail. In the real world, that may not always be the case. It is up to the person whether to abide by ethics and laws in financial dealings or bend such laws and ethical rules because there are those who get away with it and they are the ones on top. The movie provides two ways towards success, the hard and long way or the easy way where rules are only part of the show. Reference: 1. Stone, O.   (1987). Wall Street. California: 20th Century Fox.   

Saturday, November 9, 2019

Little Buddha

Little Buddha Little Buddha was a movie staring Keanu Reeves about a boy named Jesse who was thought to be the reincarnation of a Tibetan teacher named Lama DorJe. In the movie, Jesse is given a book by Lama Norbu that explains how Buddhism originated. Followers believe that it was started by Prince Siddhartha, who was played in the movie by Keanu Reeves. According to the book, there were many signs from the beginning that indicate Siddhartha was a special being. Siddhartha was born in the forrest and his mother had him painlessly while standing up. When he was born, he was fully conscious.He could also fully stand and alk, where as regular babies can't do either. Whenever he would walk, lotus flower pedals would sprout up from below his footsteps. He also spoke of Nirvana before Nirvana was a thing. Siddhartha was born of royalty and he was protected from the world outside his palace. He got everything he wanted but one day he heard a song that was about everything he didn't know ab out the outside world. So one day he decided to leave the palace and finds out about all of the pain, suffering, and death there is taking place in the world and he discovers compassion.Siddhartha then moves out of the palace to try and find out more about the â€Å"Outside World. After days of being away from home, he finds a tribe called the Ascetic Tribe. The Ascetic Tribe were people who had reached Enlightenment but they were not Buddha. The Ascetic Tribe had very gruesome rituals they practiced. They would only eat dirt, bugs, leaves, and fruits and vegetables they could find. Siddhartha soon became an Ascetic and was one for 10 years until he heard a passing musician tell his pupil, â€Å"If you pull the string too tight, it breaks, but if it's too loose, it wont play. this led Siddhartha to believe the Ascetic life was too extreme, and he decided to go to the river to bathe. While he was bathing, a beautiful woman came up and offered him rice, and he took and ate the rice with the other Ascetics watching him. He was then banished from the Ascetic Tribe because he was disloyal to the religion. Siddhartha was now trying to find Enlightenment a different way. As Siddhartha was trying to find Enlightenment he meditated under a tree. The demon Mara didn't want him to progress and so he tried to distract Siddhartha by making him want his Five Daughters.The Five Daughters Of Mara are Pride, Fear, Desire, Ignorance and Greed. Siddhartha could not want any of these because if he id he would have to start the whole process of Enlightenment all over again. Mara tried to distract him with many images of discomforting things. For example, he had an army of soldiers light up flaming arrows and show them at him, but all that happened was that the arrows turned into flower pedals and landed all around him. Another example of Mara's distractions was a mirror image of himself talking about things he would want to desire but Siddhartha didn't listen and then Mara was o vercome.Siddhartha then reached Enlightenment. At the end of the movie, it turns out that Jesse and two other kids were all the reincarnation ot Lama DorJe. Lama Norbu said that it was extremely rare that a reincarnation can turn into three people, but he said it can happen, and in this case, it did happen. Lama Norbu said that when three people are a reincarnation, one person is â€Å"Mind,† another is â€Å"Body,† and the last is â€Å"Spirit. † Part 2: Colors In the first paragraph of this essay, I explained that the movie Little Buddha is about. boy named Jesse who was thought to be the reincarnation of a Tibetan teacher named Lama DorJe. Jesse lives in Seattle and we meet him when the Tibetan monks go to his house. Jesse's family life is going downhill because his Dad has basically Just lost his Job, is Dad's friend Just died, and they are about to lose their house. This is maybe why it is always portrayed as being gray and gloomy outside all the time, beca use they were trying to express his family's feelings. Also, everybody was always dressed in dark and grim colors such as black, dark blue, etc.In contrast, whenever you saw Siddhartha, he always had a sunny, golden, and bright setting around him. For example, when you first see him, when he is being born, that is when the setting was the brightest. Also, almost everybody was dressed in bright colors such as red, gold, and silver. This shows that Siddhartha is the erson who is going to be the person who is going to become the Buddha or the â€Å"Enlightened One† Or maybe since he was the â€Å"Enlightened One,† they try to deliberately put more light on Siddhartha always when we see him.However, during the period of time when Siddhartha is looking for Enlightenment, the light is a little bit darker than when he finds Enlightenment. But during the time he was trying to find Enlightenment with the Ascetics the colors were brown and gray, so in a way, that showed us that was not the right path to take. Then when he is tempted by Mara, the colors change to dark blue, gray, and black so we know that Mara is a bad omen. But then once Siddhartha conquers Mara, he reaches Enlightenment, and the colors are golden again.

Thursday, November 7, 2019

Toyota Motor Corporation Australia Ltd

Toyota Motor Corporation Australia Ltd Project Background Toyota Motor Corporation Australia Ltd. is the dominating company which operates within the automobile industry of Australia and over the world.Advertising We will write a custom proposal sample on Toyota Motor Corporation Australia Ltd specifically for you for only $16.05 $11/page Learn More Toyota Motor Corporation produces vehicles which meet the customers’ expectations in relation to their quality and effect on the environments (Toyota Sustainability Report 2012). Thus, Toyota Motor Corporation focuses on the development of specific strategies regarding the corporate social responsibility (Toyota Sustainability Report 2010). The company focuses on principles of sustainability and aims to respond to the global needs of the environmental protection using the innovative technologies. The project of implementing the new water cycling technology at the company’s plant in Altona, Victoria, Australia, provides a lot of benefits for developing the firm’s image within the industry as the successful company which follows the ideas of sustainability and implements projects to reduce using water resources and pollution. Water cycling technologies are used within the industry and associated spheres by such companies as Mitsubishi (Japan) and Magic Hand Car Wash (Australia) (Magic Hand Car Wash 2012; Mitsubishi Electric: a practical water recycling solution 2013). Implementing the water cycling technology in Altona following the experience of Mitsubishi, Toyota Motor Corporation aims to become the leader company within the Australian automobile industry which uses the effective recycling technology basing on the implementation of the microfiltration system, several reverse osmosis systems, and the industrial storage tank (Commercial water tanks 2013; Reverse Osmosis Unit 2010). This fact can contribute to increasing the company’s competitive advantage and profits.Advertising Looking for prop osal on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The focus on the non-waste process is effective for the company’s progress and developing the notion of sustainability. 355,611 kL of water used at the Altona plant during 2011/2012 can be saved with the help of the new technology (Dissolved metals removal from wastewater 2011; Toyota Australia Sustainability Report 2012). The 100% reuse of the water resources is the main goal of Toyota Motor Corporation in Australia. The company’s profits will increase basing on the expense reduction and usage of cycling technologies. Project Definition Nature of Project The project planned to be implemented at the Altona plant is based on the usage of the water cycling technology which provides the 100% reuse of the water resources necessary for the production process with references to using the specific microfiltration system, several reverse osmosis systems, and the industrial storage tank. The water cycling technology guarantees the usage of all recycling water to reduce costs and resources. The stages of the project implementation include the development of the plan, training of employees, construction of the system, and the shift to the new system. Project Aim The main aim of the project is to contribute to the corporate social responsibility and environmental sustainability implementing the recycling process and gain profits with references to reducing expense and resources. Relating to the corporate social responsibility, the implementation of the new technology provides many people with the workplaces. Relating to the concept of sustainability, the water cycling technology can decrease the usage of water and environmental pollution.Advertising We will write a custom proposal sample on Toyota Motor Corporation Australia Ltd specifically for you for only $16.05 $11/page Learn More Project Scope The effectivenes s of the project’s implementation depends on the efficiently set time frames for the project. The implementation of all stages of the project involves twelve weeks with references to the engagement and training of the internal staff and constructing the necessary elements of the project. Prerequisites and Assumptions The implementation process is based on the planned interruption of the current technological process at the Altona plant. The effective implementation of the water cycling technology depends on following the worked out schedule strictly regarding the planning, assessment, implementation, training, and monitoring activities. As a result, the introduction of the new water cycling system should lead to the complete usage of recycling water, to reducing costs, and creating the greener image of the company. There are some potential assumptions of the project’s implementation (Toyota Sustainability Report 2012). It is important to focus on preventing such proble ms as the absence of the water flow within the manufacturing section which can cause the cease of the process. Project Objectives Operational Objective To decrease the amount of water used by the company for the production process by 50% for the period of 2013/2014, it is necessary to implement the water cycling system interrupting the current process of production within twelve weeks, and to provide the training for employees within ten weeks. The effective implementation of the project is based on such activities as the development of a specific schedule, the work with the staff, the assessment of introduction aspects, the introduction of the technology’s elements, the monitoring of the process, and the final shift to using the new technology. The outputs of the process are the adequate introduction of the technology’s elements, the usage of the correct techniques, the necessary testing of technologies, and the qualified training for the staff.Advertising Looking for proposal on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More As a result, the implementation of the new water cycling system is successful and leads to saving costs and providing the company’s green image. Financial Objective The financial objective of the project is to reduce the company’s costs in 20% till the end of the 2013/2014 financial year with references to reducing the water usage in 50% providing the 100% water reuse with the help of the new cycling water system. The achievement of this financial objective depends on finding additional suppliers, researching specific licenses and laws in order to complete the reports and achieve the increase in profits basing on reducing the expense. The achievement of the increase in profits till the end of the 2013/2014 financial year can be discussed as the main expected financial outcome of the water cycling project implementation at the Altona plant. Marketing Objective The marketing objective of the Toyota Motor Corporation associated with the implementation of the new water cyc ling technology is based on the intention to increase the competitive advantage of the company within the industry referring to the sustainability and costs’ savings within the 2013/2014 financial year. The focus on using the innovative water cycling technology provides the company with opportunities to support the leading positions within the market. The main activities which can lead to the achievement of the goal are the changes in the company’s focuses and practices associated with using the new technology. Corporate Social Responsibility Objective The company’s CSR objective is to decrease the negative impact on the environment with references to reducing the amount of water used for the production processes in 50% within the twelve months of the 2013/2014 financial year. The activities connected with the process of the technology introduction will result in saving resources and reducing the pollution. Thus, the company will respond directly to the concept of sustainability in relation to the community and to the issue of environmental protection. References Commercial water tanks 2013, http://rhinotanks-px.rtrk.com.au/index.php/commercial-water-tanks/commercial-water-tanks-corrugated/. Dissolved metals removal from wastewater 2011, water.siemens.com/en/applications/wastewater_treatment/metals-removal/Pages/default.aspx. Magic Hand Car Wash 2012, magichandcarwash.com.au/environment.php?magic-hand-carwash=15. Mitsubishi Electric: a practical water recycling solution 2013, mitsubishielectric.com/company/environment/ecotopics/water/recycling/index.html. Reverse Osmosis Unit 2010, reverseosmosis.com.au/prod5.htm. Toyota Australia Sustainability Report 2012, toyota.com.au/toyota/sustainability/environment/resource-use. Toyota Sustainability Report 2010, toyota.com.au/static/pdfs/sustainability/tmca-sustainability-2010.pdf. Toyota Sustainability Report 2012, toyota.com.au/static/pdfs/sustainability/tmca-sustainability-2012.pdf.

Tuesday, November 5, 2019

Self-Publishing Companies What to Expect If It’s Worth it

Self-Publishing Companies What to Expect If It’s Worth it Self-Publishing Companies: What to Expect If It’s Worth it It might not be clear to you yet (we’ll get to it), but you need some help self-publishing your book.I get it. The concept might seem a little crazy right now. After all, it’s called self-publishing, not self-and-a-company-publishing.But the thing isyou don’t know everything you need to in order to self-publish†¦Okay, that’s not true. You don’t know everything you need in order to self-publish successfully.That’s the key here. Do you have what it takes to self-publish and actually achieve the level of success you desire?The truth is that the large majority of self-publishers out there don’t. And we’re going to cover exactly how self-publishing companies can help you bridge this gap.What is a Self-Publishing Company?A self-publishing company is a business dedicated to helping you achieve your desired level of success within your self-publishing journey.They detail the process and streamline otherwise difficult avenues you mi ght not be able to maneuver yourself.But every self-publishing company is different.Here at Self-Publishing School, our mission is to make the process as easy as possible for you while ensuring you do everything you can to succeed the right way.Sure, you can throw your book online with a cover you created in Canva and call yourself a self-published author. But will that yield book sales? Will that give you the authority, recognition, and fulfillment you’re looking for?NOTE: We ARE a self-publishing company and ready to work with you. Join our VIP Self-Publishing Program to go from blank page to published author, all in 90 days. Learn more about it hereHow is a Self-Publishing Company Different than a Traditional Publishing House?Self-publishing companies and traditional publishing houses are completely different in the sense that the former does not publish the book for you, but rather, we help you by providing necessary (crucial!) information about how to complete the proce ss successfully.Traditional publishing houses are where you first land an agent, and then they submit your manuscript, and they take care of the printing/editing/publishing at the expense of your hard earned royalties, of course.Here’s a table detailing the differences between self-publishing companies and traditional publishing.What You GetSelf-PublishingTraditional PublishingSole control of your book's outcomeâÅ"“XSole control of your book's rightsâÅ"“XControl over the storyâÅ"“XControl over the coverâÅ"“X100% of royaltiesâÅ"“XEditing includedXâÅ"“Cover designXâÅ"“MarketingXXDeadlinesXâÅ"“Why Use a Self-Publishing Company?After all, you want to do this yourself, right? Self-publish. But like I mentioned before, you don’t know everything about self-publishing.Do you know the best method for actually writing your book?Do you know exactly how to craft your subtitle and book description to maximize sales?Do you know the best book launch process f or getting your book with the coveted orange â€Å"Bestseller† banner (that also increases your book’s ranking, and sales!)?There is far more to self-publishing than simply hitting â€Å"publish† on Amazon, and without the right process, your book might end up as one of those stereotypical self-published books that sells 3 copies to family members.And that’s why you use a self-publishing company. Someone else has already done the research, the work, and has the experience to guide you through the process.If you’re someone who wants to see real book sales and achieve other goals, like growing a business or becoming a full-time author, then a self-publishing company will help.What You Can Expect with a Self-Publishing CompanyWhat does working with a self-publishing company look like?While not all self-publishing companies are the same or provide the same type of information and training for you, it’s important to understand what you’ll take away from working with one.This is what you can expect when working with a company that helps you self-publish.#1 You keep all rights to your bookUnlike traditional publishing houses, you actually get to keep all the rights to your books.What does this mean?It mean that, when you publish, you are the sole owner of the book and all of its contents. It’s copyrighted under your name and the self-publishing companies will not have any of their information inside of the book (unless you want to thank them for everything they’ve helped you with).This is a major benefit because with self-publishing companies, you can keep the book in print for however long you want.On the flip side, traditional publishing houses can choose when to pull your book from shelves and simply no longer print or sell it. And since you no longer own the rights, you can’t self-publish that book unless you buy the rights back (which some publishing houses don’t even offer you the op tion of).#2 You’ll save timeTime is our most valuable asset. It’s the one thing in our lives we can never get back no matter what.Unless you’re a secret time traveler and have uncovered the secrets of bending and warping time (and if you are, PLEASE SHARE), you have to treat time like it’s precious.One of the biggest perks of using self-publishing companies to help you get your book published is the simple fact that they tell you what needs to be done, when, and how.Not only will you save time actually writing the book (assuming the company gives you instructions on how to write faster, like we do here at Self-Publishing School), but you won’t have to go through the hours upon hours of research in order to get it right.And, you don’t have to waste time making mistakes and adjusting them.#3 You keep 100% of royaltiesEverything you earn, you keep. Now, there may be self-publishing companies out there who require a percentage of your royaltie s, since they helped you, but here at Self-Publishing School dont’ believe in that.After all, you did the work. You put forth the time and effort. This is your book. Therefore, you keep what you actually earn.Aside from what Amazon takes for allowing you to use their platform, 100% of your profit is yours to keep.This is much different than traditional publishing houses in the sense that through them, you’re only pocketing about 10% of royalties (and sometimes even less).#4 You’re kept accountableThe hardship is in the name itself: self-publishing.It’s a very lonely process if you don’t have anyone else going through it with you. And we all know how much easier it is to stay on track when we have someone else rooting for (or hollering at) us.Many self-publishing companies have some sort of progress tracking, coaching, or community to help keep you motivated and working to achieve your dream.How we do that here at Self-Publishing School is through all three of those methods, including a Facebook Mastermind Community with hundreds of dedicated current and past students ready to help.#5 You get coached by expertsAt least here at Self-Publishing School, you do. Not all programs have this perk, and boy is it a perk.Our coaches are all experts in their field. You get one-on-one coaching that allows you to take personalized tips and put them to use in your own publishing journey.Since coaches have been exactly where you are and have come out on top, and maintained book sales themselves, you get a leg up on anyone else doing this without that help.Take a look at one of our amazing coaches, Lise Cartwright, and how she still manages to bring in $4,000 on her self-published books, all while helping our students learn to do the same. Again, not all self-publishing companies offer this service to their students, but if they do, it can help you understand a side of the industry you likely wouldn’t get to see otherwise.#6 You mak e connectionsThis is particularly true for programs that include access to a community of somesort.You never know who you’ll get to know, like, and befriend. These are all like-minded people who are after the same things as you.You can make dear friends, get even more advice when needed, and maintain a sense of purpose when you’re constantly fed motivation from them.#7 You create a bigger impact with your bookWhat’s the reason you’re self-publishing. Why do you really want to get your book out into the world?I’m willing to bet it has something meaningful to you. You want to help others, share information, or show the world a theme or message that’s important to you.By using one of the self-publishing companies out there, you’re able to create a bigger impact with your book.How?Because you will write it better, market it smarter, and sell more. And after all, that’s the point. Right? You want to get as many eyes on it as you po ssibly can.#8 You gain more opportunitiesBecause your book will do better than it would if you didn’t have that outside help, you gain many more opportunities.Becoming a published author places you as an authority in any field you’re writing in. Not only does this help your business grow, if that’s your goal, but it also helps you sell more books through new and better opportunities than you’d have otherwise.Take these students of ours for example:After publishing their books, they have been either contacted or pursued speaking engagements on their own along with other opportunities to grow their book and platform.#9 Your business will growLeveraging your book to grow your business is one of the best methods out there.Chandler Bolt, you know him- the guy who built this 8 figure business from his first bestselling book- swears by it.But he’s not the only expert out there who agrees. Ryan Deiss, CEO of DigitalMarketer, also uses a book to grow his business. You can check out how he does so in the video above, but the point remains: self-publishing is a perfect way to grow your business.And if that’s your goal, then you want to make sure you’re self-publishing for success. Otherwise, your book won’t make nearly as big of an impact on your business, which is why working with a self-publishing company can help.#10 You have a repeatable, successful processMany of our students write multiple books with our program not just one.As one of our favorite author says, if you write one book and you enjoy it, you will write another book.The most successful self-published authors out there are those who write more than one book. Not only do they maintain a steady stream of passive income this way, but since they have a reliable, repeatable process, it makes it easy for them to publish multiple.So long as the self-publishing company you’re working with has lifetime access (like we do), you can hop on and go thr ough the system every time you want to.Plus, imagine how nice it would feel to say, â€Å"Yes, I’m a published author of multiple books.† Has a nice ring to it, don’t you think?Self-Publishing Companies to AvoidNot all self-publishing companies are created equal. Unfortunately, there are some self-publishing companies who only want your money and don’t want to see you succeed.These are some red flags to keep a lookout for when researching self-publishing companies to help you get your book out there.#1 They take a cut of your royaltiesWhy even self-publish if you don’t actually get to keep your hard earned money?This won’t necessarily mean that self-publishing company is a scam or fraudulent in any way. However, it is something to think about and be wary of.You want to make sure you’re actually benefiting fairly for your book’s success. So working with a company that allows you to keep every cent is essential.#2 They make you sign over your book rightsAs mentioned earlier, traditional publishing houses technically â€Å"purchase† your book from you. It’s why you get that nice big (usually not big, though) advance.However, self-publishing companies should not require this. Since you are self-publishing, all of the rights should remains 100% yours.#3 They maintain creative controlObviously, self-publishing companies are meant to help you.That being said, they can certainly offer advice on your book title, subtitle, cover, and even contents, but they should never demand something of your book in order for you to continue with their program.#4 Unrealistic expectationsSelf-publishing is a varied game. No two authors can expect the exact same outcome and your results largely vary on how much you’re willing to work and how well you’re following their program.However, self-publishing companies also shouldn’t guarantee crazy expectations- especially without having the proof t o back it up.Guarantees of making $10,000 in the first month are often unfounded. Look for company promises that you feel good about actually being able to achieve them.#5 There are a large number of complaints onlineNot every self-publishing company can meet everyone’s expectations. Not every single review will be positive and that’s understandable.What you do want to lookout for is a large number of negative reviews, complaints, or claims of fraud or scams. These are certainly something to be wary of, but make sure you research some positives as well. Ready to Self-Publish Your book with THIS Self-Publishing Company?Because we’re ready for you!

Saturday, November 2, 2019

Promised land or purgatory Essay Example | Topics and Well Written Essays - 750 words

Promised land or purgatory - Essay Example But it has taken useful and proven information from Psychiatrist John Ratey, from research of Carolyn Meltzer on serotonin, pharmacy, hospital and social care information on over-medication. It has also collected valuable information from aging, but mentally and physically agile people like Professor Scheibel about brain’s plasticity. Further information is collected from aerobic studies along with data from active social life of improved self-worth. Report includes results from studies by Joel Tsevat on social contact, scientists’ research on anti-aging remedies in search of Fountain of Youth, and studies on antioxidants. 4. Author discovered that with proper guidance and right steps, mental problem in old age could be completely avoided2, anti-aging remedies and antioxidants are ineffective, social contact and psychological positive thinking are helpful and over-medication could lead to disaster in old age. Report says that brain’s plasticity could be maintained well into very old age by mental work forcing the brain to evolve, while, aerobic and normal exercises keep the mind agile. Altruism, friendship and social relationships are important for feeling of self-worth. This would also help in negating the useless feeling and aggressive nature due to helplessness of old age3. 5. Report does not mention the food and nutrition that could strengthen the elderly. It has not given a thought for the nutritious food that should be consumed in preparation to old age, so that old age could be healthier mentally and physically. Also it lacks information about Eastern and Western differences because Eastern elderly are not lonely and hence, are not troubled much by mental problems. 6. Report provides a very positive view about old age, rightly condemning the horrifying picture of old age the suicide agents like Jack Kevorkian provide. It warns against over medication and lethargic way of life, and rightly so. It has focused on social contact, a much needed